"Every product or service, has a story to tell--about what it can do for the life of the person who uses it. The best creative is built a   rock solid creative strategy that reflects that unique story. And whatever idea we discover to demonstrate that story must flow throughout the campaign elements, so that every part makes a unified contribution to creating awareness, acceptance and that all-important transaction."

Steve Hill, Creative Director

Steve Hill is an award-winning writer and Creative Director with no "axe to grind" about what is the most effective medium for delivering a marketing message. He has created integrated marketing programs for a variety of regional and national accounts--including such well-known names as Visa, Tia Maria Liqueur, Churchill Downs, Louisville Slugger, Humana, Blue Cross & Blue Shield, as well as a wide variety of other financial services and health care organizations around the region and the country.

Through the years, Steve has seen first-hand the power and effectiveness of "doing the hard work," of never giving up on finding a great idea that demonstrates a client's unique selling advantage...and then creating a campaign that not only delivers a powerful image, but also drives the audience to acquire what our clients have to offer. Whether our client needs the support of a television commercial, print ad, direct mail, store display, coupon drop, Internet presence...or all of the above and more...Steve is driven to find the right idea that can live across all elements of a campaign and to create a single, unified, image with an irresistible call to action.