"We have
to demand more of ourselves. To be willing to not only
be creative, but also hard-working, flexible, in touch
with and responsive to a market place that changes faster
and faster...and be willing to pursue every possible method
to reach customers and get them to not just believe in
our clients' products and services, but also to take action.
Our job is to make sure that happens." |
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Rick Warner, President and Founder
Prior
to opening Rick Warner & Associates in 1989,
Rick worked in account services, as Director of Media Services,
and as Director of Market Research and Planning, for several
area ad agencies. He was the first advertising executive
in the region to implement Arbitron's Information on Demand
system using Prism's geodemographic information to translate
consumer lifestyle and purchasing information into media
usage habits.
It's that kind of innovative thinking combined with his
willingness to do whatever is necessary to get the job
done...to do the hard work...that has enabled Rick Warner & Associates
to succeed through 15 years of the most challenging times
the advertising industry has ever endured.
In addition to his career in advertising, Rick has served
as Board Chairman of the Campbell County YMCA and is a
member of the Ft. Thomas Renaissance Committee.
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