From the begnning, Rick Warner & Associates has focused on one goal for our clients ­- creating transactions.

To do that, we first have to influence the mind of the consumer to perceive our client's product or service as satisfying their needs. Then motivate customers to take action to acquire their product or use their service.

We're not satisfied unless we accomplish both.

Naturally, we pride ourselves on how effectively we can create image, awareness and acceptance by influencing the consumer's mind. But we also know that's not enough. We also pour just as much dedication and effort into telling customers the rest of what they need to know--where the product is, how they can get it, how much it costs, and the myriad other factors that motivate customers to action.

And it's our unrelenting efforts to accomplish both these tasks that we call "The Hard Work."

Our people, our culture, everything about us is founded on the principle that we not only have to be skilled in the disciplines of influencing perception, but also the business of "making the sale," closing the loop, so that customers will not only believe what our client's want them to, but also do what they want.

That's the hard work--influence action.